by apple's' new ceo letter insisting the company won't change. >> the reason he can say that is because, number one, jobs has imparted that vision to everyone on the staff. they know what the 5-year plan, the 10-year plan, what direction that steve jobs wants the company to go. >> they've been following apple for more than 30 years and he says that innovation is in the company's blood. >> when you look at apple going forward, you see them creating, you know, the screens today, the ipod, iphone, ipad and the mac. they can create new screens, including the television, in-car dash systems. they could innovate for another couple of decades. >> more screens, more products, the apple way. you can count on it. we've talked a lot about apple's dna flowing through apple.